PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
1) Keyword Research
Keyword research is the cornerstone of any successful PPC campaign. Start by scanning your website landing pages and harvesting relevant keywords that relate to your products or services.
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2) AD Creation
Create PPC ads that appear when users search for relevant terms. Ads can include paid search ads, display ads, or remarketing campaigns.
3) Landing Page Development
A PPC landing page is a dedicated page visitors land on after clicking your ad. Ensure it has a single CTA, relevant images, outlined benefits, and trust elements to increase conversions.
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4) Account Set-Up
Decide whether to use AdWords Express or the traditional AdWords UI. Traditional UI offers full campaign settings, while Express is for simpler, SMB-focused campaigns.
5) Tracking Installation & Testing
Install conversion tracking to monitor key actions such as sales, form submissions, event sign-ups, and downloads.
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6) Campaign Launch
Regularly manage and optimize campaigns for effectiveness. Continuous monitoring is key to maintaining high performance.
7) Monitor Performance
Track your ad’s quality score and keyword status to ensure ads are relevant and eligible for auctions.
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8) Campaign Assessment
Perform regular audits to evaluate performance, lower costs, and improve visitor engagement.
9) Analysis & Feedback
Use customer feedback and product ratings to optimize conversion rates and improve PPC campaign performance.
