In this day and age of open APIs, content is easier and easier to come by but relevant content, curated with love, is as rare as it ever was. In order for a mobile app to be successful for a community of users the content has to be relevant and more importantly, it has to stay relevant. One thing that we have seen time and time again is how quickly a client’s excitement, as well as a user, can be turned into frustration by stale content. Bar-Z uses in-house content curators and partnerships with cities, chambers of commerce, departments of economic development, and more, to ensure that content stays relevant to the local community. For a little more information on building content, strategy read our full post here.