Are your employees working from home? Did your conference get canceled? Are your salespeople not able to travel? You may feel like you are in uncharted territory right now. Don’t worry, we can help. Our team can support and help your business stay on track with a variety of resources, tools, and strategies during this trying time. We can help you continue to develop, grow, and adapt your business with the following:
Microsoft 365 Business is a subscription service that lets you run your organization in the cloud while Microsoft takes care of the IT for you, managing devices, protecting against real-world threats, and providing your organization with the latest in business software.
When you sign up for Microsoft 365 Business, you get all the same productivity tools you get with Microsoft 365 Business Standard and the following security features:
Web development refers to building, creating, and maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.
While the terms “web developer” and “web designer” are often used synonymously, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS. A web developer may be involved in designing a website, but may also write web scripts in languages such as PHP and ASP. Additionally, a web developer may help maintain and update a database used by a dynamic website.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, e-commerce refers specifically to the transaction of goods and services.
Email Marketing is the use of email to promote products or services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service. This kind of marketing can be used to build relationships with customers or drive them away.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients’ business and grow those opportunities. They accomplish these objectives by learning what their clients’ goals are and helping their clients achieve them.
Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.
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