Web design trends are constantly changing. In 2020, the technical possibilities seem endless and we’re seeing designers play with extremes, reinvent previous styles, and ceaselessly experiment with new techniques. At the same time, there are some popular styles that just won’t go away, such as the ever-present minimalism and colorful flat illustrations we’ve been seeing for some time now.
Dark mode web designs not only look ultra-modern, but they’re easy on the eyes and make colors and design elements pop.
Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens—saving power and extending screen lifespans—but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colors for truly dynamic design.
Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years. In 2020, adding some hand-drawn realness gives web designs the heart and soul visitors find appealing. indeed, who couldn’t use a little extra positivity these days? Unique and stylized, hand-drawn icons, and other elements show off your brand personality and stand out from your competitors. In fact, this rebellious trend is almost a countermovement to the trend of pixel-perfect flat designs—so flaunt your scratchy edges and open shapes to show how human and lifelike your brand is.
3D visuals have always delighted people; what held this trend back was technology and the (previously) expensive price tag. But as Pinch Studio explains, the technology is now in a place where you can design in 3D without NASA-tier equipment, opening the gates to more and more designers. Until VR becomes more mainstream and cost-effective, hyper-realistic 3D that’s often taking up the whole screen is the best way to create an immersive experience for your site. That’s not just an advantage for visuals, but for UX as well—interactive 3D design encourages users to stay longer. As 2020 unfolds, expect to see more immersive 3D web designs drawing users in and visually breaking down the boundaries between digital space and reality.
This trend is all about creating depth. Like the 3D effect from above but want to tone it down? Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos, too. Taking the principles of material design a step further, designers can add a little extra pizzazz to 2D layouts with soft drop shadows and layering elements on top of each other for extended depth. These effects give the design a lightweight feel as if the elements are floating over each other a sharp contrast from the classic, impenetrable flat design where the layers seem, well, flat.
Overlapping original graphics on top of real photographs create a memorable visual, which lends itself to let your creativity go wild.
This collage-like trend is a versatile one; you can use it to add a special cuteness and charm to the otherwise bland product photo (TSP stoneware, above), or you can use its more serious attributes to better communicate complicated or abstract concepts like tech or finance. It’s a way to customize your imagery and add more personality (a reoccurring trend in 2020) to your web design.
To make the most of this trend’s flexibility, be sure to match the style of the illustrations and graphics with your brand personality. Their style can sway how people interpret the photograph—cartoon squiggles for something more playful, or geometric and detailed illustrations for something more sophisticated.
Read: Why Ecommerce Website Is So Important For Your Business?
As we head into 2020, we’ll be seeing courageous color pairings, used strategically to make web designs jump off the screen. Web design is becoming more bold and daring, using glow-in-the-dark neons and highly saturated colors in combination with darker, muted shades to give the designs a luminous feel.
Duotone web designs in particular make this trend shine. Duotone keeps reinventing itself to maintain its place at the forefront of design. This latest iteration is the boldest yet, relying on futuristic, neon pops of color and stark color opposites to make veritably vivacious visuals.
With the rise of wearable devices like smartwatches, web design, in general, is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices, and even smaller attention spans.
Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how.
At the same time, imagery is becoming more important. Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text.
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